Marketing and Media
Community health centers are high quality primary care providers for Texas communities, and yet they are often the health care world's best kept secret. In order to keep doors open for uninsured patients, health centers must reach out to a broad variety of patients to maintain a sustainable payer mix for their operations. That means bringing in patients with public and private insurance as well.
National health reform focuses this challenge for health centers as they prepare to compete for patients in a significantly changing health care environment. As Medicaid expands to cover parents and childless adults up to 133% of the Federal Poverty Level and as Health Insurance Exchanges are implemented to offer subsidized health coverage options for thousands more families up to 400% of the Federal Poverty Level, health centers must position themselves as providers of choice for more people who have a choice in health care providers.
How does a non-profit health care provider with a limited budget for marketing accomplish this?
TACHC maintains media access and marketing resources for health centers.
In early spring 2011, building on our current resources, TACHC will roll out a statewide communications strategy to solidify the community health center "brand" in the state as the "Largest Primary Care Network in Texas." Our two-pronged strategy will focus on consistent FQHC messages to policy makers as well as customizable materials to successfully reach out to existing and potential patients.
Media Access
Customize these tools for your health center. Model your other press materials after these examples.
Sample Media Outreach Campaign
Customize these tools for your health center. Model your other press materials after these examples.
- Sample Press Release - Diabetes CompCare
- Sample Press Release - Diabetes CompCare Spanish
- Sample Pitch Letter - Diabetes CompCare
- Sample Pitch Letter TV - Diabetes CompCare
- Sample Media Alert - Diabetes CompCare
- Diabetes Key Messages
Data Resources
Media stories are much more relevant when they are customized with local data that paint a picture of the health needs in your community. Check out these data resources to help tailor your media materials.
- Texas State Data Center
- DSHS Center for Health Statistics
- Kaiser State Health Facts
- Census.gov
- Texas FQHC Fact Sheet 2010
- National Health Center Research and Data
Marketing
Use the tools on this page to reach out to existing and potential patients.
